NOT THE SAME OL' USED CAR STORY

We’ve all heard a horrific used car story or two. So it’s no surprise that used car shoppers feel like their shopping experience is a gamble and their journey is driven by uncertainty. 

To combat the dread (and breakthrough the boring rational clutter), we created a humorous campaign of stories that imaginatively show us when you buy a GM Certified Pre-Owned vehicle, you reach a Happily Ever After. 

Each story is filled with twists, turns, quirky characters, snappy dialogue and lip-synced voice-overs, eye-popping backdrops, product benefits that prove our vehicles are better than used, and of course, a suite of supporting campaign elements.